In this article, we’re going to discuss about Google My Business. As always, I want to start from the basics; What is it, and what is this tool for? Google My business is a Geo positioning Social Network, which means that, like other social networks, it helps us to maintain contact with the client, publish,…
In this article, we explained about startup marketing strategies in a precise manner. We must know our position in the market – SWOT matrix – and identify our weaknesses, opportunities, strengths and threats “. Goals After this point, the process of the marketing plan begins for which, according to the speaker, it is necessary to…
Today in this article, we’re discussing about Backlinks and why they’re important. Google is one of the search engines with the largest market share in the world, it uses a complex algorithm to develop the ranking that will decide the position of a certain website on its results pages, also known as SERP . Although…
The sponsors are key players in your budget , yes. But watch out! They can also be the great attraction that attracts the attendees of your event. Choosing one sponsor or another can be the deciding factor for your target audience to finish clicking on “Buy Tickets”. In our eBook How to get and retain…
We’re going to discuss new product design techniques in this article. Companies that seek to dominate their markets need a continuous process of searching for the best techniques for time management. Many of these techniques have already clearly demonstrated their usefulness in practice and are currently widely accepted, while others are novel tools that will…
The B2B marketing strategy consists of generating a competitive difference by formulating and transferring the value proposition to our target audience. A value proposition according to the objectives that have been established in the business strategy. In the medium and long term, the marketing strategy should help to achieve a sustainable competitive advantage that supports…
A strong own community and good network marketing is the guarantee of a loyal customer base and a good growth rate. But just like fads, ways to build a own community have evolved over the years and it’s important to keep up with new and effective ways to reach your target audience. Read on to…
In this article, we explained step-by-step approach to boost your brand through video marketing strategies. Thanks to good planning and quality creative content, you will be able to attract and convert customers organically. The content marketing is based on your own funnel, so we create content for each phase, from discovery (attracting your potential), making…
Influencers are those who have an effective influence on other people, audiences or sectors. A clear example that has been used for years is pulling athletes, actresses or models to advertise products or services. I want to show you an example of a “ video influencer ” that I especially liked, because it leans on…
Today we want to share some marketing tips to boost your business. The Best Ideas To Grow Your Business 1. The importance of the brand Let’s start with one of the most important questions: the graphic identity of your business must be updated and always visible. It is your business card and the way others…
In this article we collect some of the most important points that should be analyzed before deciding to launch a product or service. It is what is known as market research and the first question you should ask yourself is whether you really need to do it or can you do without it. Lack of…
Learn what concept maps are and how to use them . They really are a very important tool and we can apply it to a lot of jobs and processes. That is why I have decided to show you which are the best applications to make free and paid concept maps, and thereby improve your…