As you probably already know, content marketing is one of the most successful marketing techniques today, but to make the efforts to implement the aforementioned technique profitable, it is important that you know the mistakes that you should not make. Next, we will review the most frequent mistakes when developing a content marketing strategy. These…
Presents permissioned public blockchain governance to international organizations LACChain regulates blockchain so that it can be used by any type of user. It has proposed to international organizations governance regulations to make a blockchain network for universal use . LACChain ( global alliance to promote blockchain in LATAM ) has chosen the permissioned public blockchain…
Nowadays, getting a customer is much more expensive than keeping one . Thanks to the contribution that they make to us, we can affirm that it is true that the relationship with our clients is something that we must take care of if we intend to retain them . If we achieve loyalty, the possibilities…
Before answering that question, we have to answer a simpler one: “What is a conversion?” A “conversion” is getting a user to take a certain action. And that action may be different depending on the objectives that we have set. For example, 3 of the most common are these: Subscribe to the blog. Fill out…
In this article, we’re going to discuss about Google My Business. As always, I want to start from the basics; What is it, and what is this tool for? Google My business is a Geo positioning Social Network, which means that, like other social networks, it helps us to maintain contact with the client, publish,…
In this article, we explained about startup marketing strategies in a precise manner. We must know our position in the market – SWOT matrix – and identify our weaknesses, opportunities, strengths and threats “. Goals After this point, the process of the marketing plan begins for which, according to the speaker, it is necessary to…
Today in this article, we’re discussing about Backlinks and why they’re important. Google is one of the search engines with the largest market share in the world, it uses a complex algorithm to develop the ranking that will decide the position of a certain website on its results pages, also known as SERP . Although…
The sponsors are key players in your budget , yes. But watch out! They can also be the great attraction that attracts the attendees of your event. Choosing one sponsor or another can be the deciding factor for your target audience to finish clicking on “Buy Tickets”. In our eBook How to get and retain…
We’re going to discuss new product design techniques in this article. Companies that seek to dominate their markets need a continuous process of searching for the best techniques for time management. Many of these techniques have already clearly demonstrated their usefulness in practice and are currently widely accepted, while others are novel tools that will…
The B2B marketing strategy consists of generating a competitive difference by formulating and transferring the value proposition to our target audience. A value proposition according to the objectives that have been established in the business strategy. In the medium and long term, the marketing strategy should help to achieve a sustainable competitive advantage that supports…
A strong own community and good network marketing is the guarantee of a loyal customer base and a good growth rate. But just like fads, ways to build a own community have evolved over the years and it’s important to keep up with new and effective ways to reach your target audience. Read on to…
In this article, we explained step-by-step approach to boost your brand through video marketing strategies. Thanks to good planning and quality creative content, you will be able to attract and convert customers organically. The content marketing is based on your own funnel, so we create content for each phase, from discovery (attracting your potential), making…