SEO. They may be the three letters that you have heard the most in the marketing environment in recent times. Most communication and marketing professionals have internalized this term as the holy grail. Something that everyone needs and that no one really knows how to get. If we do not get enough clicks on the…
Is Hybridization The Definitive Solution For Ecommerce : Dabos is among the entrepreneurs with an ecommerce in the project area in which they embark and develop the most. The reports made by different entities predict a constant and progressive growth of ecommerce. However, they also claim that the physical store is not dead. Do you…
Little by little, female leadership is advancing. After years of paralysis, the number of women managers in our country is gaining momentum again, although not equally in all sectors. companies, whether listed, large, medium or small, currently concentrate 34% of women managers, who carry out their work in positions of high hierarchical relevance. We are…
Short-Term Financing Sources : Short-term financing is one with a maturity period of less than one year. It is normally associated with the productive activity or operating cycle of the company and is constituted both by commercial or supplier financing (also called free financing or spontaneous financing) and traditional financing through financial institutions, either through…
Negotiation: Due to the lack of negotiation capacity, we are constantly forced in our work to deal with new requests and requests for tasks presented as urgent and that overlap current or previous ones, diverting us from our main objective. This problem is more common than you think and is the cause of work stress,…
Business leadership is not exercised by itself. In addition to a person with certain characteristics and skills, strategies are needed to shape and condition it to the needs of each organization. What Is A Leader? Everyone knows what leadership is, but few people can explain what it really means. Leadership as a managerial function is…
Innovations That Will Transform The Commerce Sector : Retail is one of the sectors that is undergoing digital transformation the fastest, taking advantage of the boom that eCommerce has had in the two years of the pandemic. Although society has almost returned to normal, and physical stores have recovered most of their activity, e-commerce is…
Hybrid Work : After the revolution that COVID-19 has brought about in the way organizations work by adopting teleworking, greater flexibility, new processes, and responsibilities… a new disruption appears that is not just a fad but has come to stay: hybrid work. Hybrid work is characterized by combining teleworking and office work, sustained by a…
Bank Of The Future : Robots, expert systems, self-learning machines, and automatic risk assessment, offer real opportunities and are here to stay. However, financial institutions must be careful not to ignore human behavior. True customer relationships are ultimately only built person-to-person and are essential to success. Despite the digital tide, the banking business remains, for…
From “Training And Development” To “Performance Improvement” : Knowledge and learning have gained decisive importance for corporate strategy in the last 10 years. However, more and more voices are being heard calling for greater dedication to measuring the profitability of these investments. This requires training and learning professionals to be able to connect with business…
Most people think of programmatic advertising as something that only applies to digital media. However, the truth is that programmatic buying and selling is happening across all forms of advertising—including traditional channels like TV, radio, and print In this article, we’ll take a look at what programmatic advertising is, how it works, and why it’s…
Google Ads : Good positioning of your ads on the different web platforms will give your advertising campaigns more visibility and help you stand out from the competition. And in this objective, investing well in Google Ads is key for any business, especially when we talk about SMEs. How To Get The Most Out Of…