Digital B2B Marketing: Does Digital Marketing Help Increase B2B Sales?
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Digital B2B Marketing: Does Digital Marketing Help Increase B2B Sales?

Digital B2B Marketing: According to data from Forrester (2017), 68% of buyers prefer to do research online, and even 60% do not want to interact with the commercial. Continuing with this study, 62% of buyers make their list of suppliers only based on the information obtained on the internet. Thanks to the generalization and democratization…

Email Marketing From Business To Business (B2B): Differences With Marketing To Individuals (B2C)
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Email Marketing From Business To Business (B2B): Differences With Marketing To Individuals (B2C)

Email Marketing From Business To Business (B2B) : The decision-making process for the acquisition of a product or service in the business environment is not impulsive as in many cases in the private environment. In the case of B2B, it usually implies more time for the purchase to mature, more decision makers, and usually a…

All About Merchandising Marketing

All About Merchandising Marketing

Merchandising is the direct application of marketing fundamentals at the point of sale. It includes both presentation techniques (exterior and interior design, use of  professional photography , advertising and promotion at the point of sale, etc.) and management techniques (assortment, linear, etc.) that must be applied with a strategic orientation. The basic objectives of merchandising…

All You Need To Know About Content Curation
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All You Need To Know About Content Curation

We explain about content curation in the article. The phrase is really powerful, and hides the formula for the success of digital content marketing (I include in this category the media that live on the content they publish). The web 2.0 supposed the take off of the massive creation of digital content , triggering the…

All You Need To Know About Online Advertising

All You Need To Know About Online Advertising

Compared to traditional advertising (intrusive and generalist), online advertising is a format that, well used, allows you to create segmented and non-intrusive ads (although, as you have surely verified, this is not always the case), which can help you achieve online success. That is why today we will talk about the keys to effective online…

All You Need To Know About How To Measure Activity On Product Sheets
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All You Need To Know About How To Measure Activity On Product Sheets

We explained how to measure activity on product sheets. In  Analytics , when we measure the performance of the products of an online store  we focus on those that have been part of  completed transactions, but we should not stop there, since in this way we are losing a great potential to increase the percentage…

Everything You Need To Know About Guerrilla Marketing?
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Everything You Need To Know About Guerrilla Marketing?

Guerrilla marketing is an advertising strategy that uses unconventional techniques that require minimal investment to achieve maximum media coverage through them. This original marketing is an efficient alternative for those who generate high impact on consumers through low investment . Its main objective is to achieve results through methodologies considered different . It could be…

6 Methods To Influence Your Potential Customers And Close A Business Visit
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6 Methods To Influence Your Potential Customers And Close A Business Visit

In today’s post we want to advise you to influence your potential customer in a business call . As we have previously commented in previous articles on our blog, in the world of sales it is essential to have a good argument and commercial dialogue to generate leads and convert your target audience into customers….

How To Choose A Domain To Improve SEO Positioning
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How To Choose A Domain To Improve SEO Positioning

How to choose a perfect domain ? Let’s get started.. Positioning your website in the top positions of search engines can become an obstacle course. There are many factors that influence (more than 200) and, in addition, they tend to change frequently. In this post we will talk about the importance of choosing a domain…

Mistakes You Need To Avoid In Content Marketing Strategy

Mistakes You Need To Avoid In Content Marketing Strategy

As you probably already know, content marketing is one of the most successful marketing techniques today, but to make the efforts to implement the aforementioned technique profitable, it is important that you know the mistakes that you should not make. Next, we will review the most frequent mistakes when developing a content marketing strategy. These…