Merchandising is the direct application of marketing fundamentals at the point of sale. It includes both presentation techniques (exterior and interior design, use of professional photography , advertising and promotion at the point of sale, etc.) and management techniques (assortment, linear, etc.) that must be applied with a strategic orientation. The basic objectives of merchandising…
We explain about content curation in the article. The phrase is really powerful, and hides the formula for the success of digital content marketing (I include in this category the media that live on the content they publish). The web 2.0 supposed the take off of the massive creation of digital content , triggering the…
Compared to traditional advertising (intrusive and generalist), online advertising is a format that, well used, allows you to create segmented and non-intrusive ads (although, as you have surely verified, this is not always the case), which can help you achieve online success. That is why today we will talk about the keys to effective online…
We explained how to measure activity on product sheets. In Analytics , when we measure the performance of the products of an online store we focus on those that have been part of completed transactions, but we should not stop there, since in this way we are losing a great potential to increase the percentage…
Here we are again to tell you about local SEO , because we will not tire of repeating that if you want a position, you have to take it into account. As we told you recently in the SEO Trends , we have to flood our friend the Google search engine with content, and one…
Guerrilla marketing is an advertising strategy that uses unconventional techniques that require minimal investment to achieve maximum media coverage through them. This original marketing is an efficient alternative for those who generate high impact on consumers through low investment . Its main objective is to achieve results through methodologies considered different . It could be…
In today’s post we want to advise you to influence your potential customer in a business call . As we have previously commented in previous articles on our blog, in the world of sales it is essential to have a good argument and commercial dialogue to generate leads and convert your target audience into customers….
How to choose a perfect domain ? Let’s get started.. Positioning your website in the top positions of search engines can become an obstacle course. There are many factors that influence (more than 200) and, in addition, they tend to change frequently. In this post we will talk about the importance of choosing a domain…
As you probably already know, content marketing is one of the most successful marketing techniques today, but to make the efforts to implement the aforementioned technique profitable, it is important that you know the mistakes that you should not make. Next, we will review the most frequent mistakes when developing a content marketing strategy. These…
Presents permissioned public blockchain governance to international organizations LACChain regulates blockchain so that it can be used by any type of user. It has proposed to international organizations governance regulations to make a blockchain network for universal use . LACChain ( global alliance to promote blockchain in LATAM ) has chosen the permissioned public blockchain…
Nowadays, getting a customer is much more expensive than keeping one . Thanks to the contribution that they make to us, we can affirm that it is true that the relationship with our clients is something that we must take care of if we intend to retain them . If we achieve loyalty, the possibilities…
Before answering that question, we have to answer a simpler one: “What is a conversion?” A “conversion” is getting a user to take a certain action. And that action may be different depending on the objectives that we have set. For example, 3 of the most common are these: Subscribe to the blog. Fill out…