Digital marketing has been around for a while and it’s prevalent in any industry. If businesses want to survive today, they simply need to have a strong online presence. This is because customers are increasingly engaging with brands online, and having an effective digital marketing strategy is critical for success. The pharmaceutical industry is no…
Before talking about the b2b marketing plan, we have to know what this type of marketing is. Among the types of marketing that exist, B2B marketing is one whose purpose is to create strategies that allow our products or services to reach another company and not the final consumer. In this post, we tell you…
Digital B2B Marketing: According to data from Forrester (2017), 68% of buyers prefer to do research online, and even 60% do not want to interact with the commercial. Continuing with this study, 62% of buyers make their list of suppliers only based on the information obtained on the internet. Thanks to the generalization and democratization…
Email Marketing From Business To Business (B2B) : The decision-making process for the acquisition of a product or service in the business environment is not impulsive as in many cases in the private environment. In the case of B2B, it usually implies more time for the purchase to mature, more decision makers, and usually a…
Merchandising is the direct application of marketing fundamentals at the point of sale. It includes both presentation techniques (exterior and interior design, use of professional photography , advertising and promotion at the point of sale, etc.) and management techniques (assortment, linear, etc.) that must be applied with a strategic orientation. The basic objectives of merchandising…
We explain about content curation in the article. The phrase is really powerful, and hides the formula for the success of digital content marketing (I include in this category the media that live on the content they publish). The web 2.0 supposed the take off of the massive creation of digital content , triggering the…
Compared to traditional advertising (intrusive and generalist), online advertising is a format that, well used, allows you to create segmented and non-intrusive ads (although, as you have surely verified, this is not always the case), which can help you achieve online success. That is why today we will talk about the keys to effective online…
We explained how to measure activity on product sheets. In Analytics , when we measure the performance of the products of an online store we focus on those that have been part of completed transactions, but we should not stop there, since in this way we are losing a great potential to increase the percentage…
Here we are again to tell you about local SEO , because we will not tire of repeating that if you want a position, you have to take it into account. As we told you recently in the SEO Trends , we have to flood our friend the Google search engine with content, and one…
Guerrilla marketing is an advertising strategy that uses unconventional techniques that require minimal investment to achieve maximum media coverage through them. This original marketing is an efficient alternative for those who generate high impact on consumers through low investment . Its main objective is to achieve results through methodologies considered different . It could be…
In today’s post we want to advise you to influence your potential customer in a business call . As we have previously commented in previous articles on our blog, in the world of sales it is essential to have a good argument and commercial dialogue to generate leads and convert your target audience into customers….
How to choose a perfect domain ? Let’s get started.. Positioning your website in the top positions of search engines can become an obstacle course. There are many factors that influence (more than 200) and, in addition, they tend to change frequently. In this post we will talk about the importance of choosing a domain…