Influencers are those who have an effective influence on other people, audiences or sectors. A clear example that has been used for years is pulling athletes, actresses or models to advertise products or services. I want to show you an example of a “ video influencer ” that I especially liked, because it leans on…
Today we want to share some marketing tips to boost your business. The Best Ideas To Grow Your Business 1. The importance of the brand Let’s start with one of the most important questions: the graphic identity of your business must be updated and always visible. It is your business card and the way others…
In this article we collect some of the most important points that should be analyzed before deciding to launch a product or service. It is what is known as market research and the first question you should ask yourself is whether you really need to do it or can you do without it. Lack of…
Learn what concept maps are and how to use them . They really are a very important tool and we can apply it to a lot of jobs and processes. That is why I have decided to show you which are the best applications to make free and paid concept maps, and thereby improve your…
The corporate logo of each company plays a fundamental role in attracting potential customers. On many occasions we see how large companies have a logo that perfectly represents the values of the brand. The logo is a graphic representation of the corporate image of the company, a good logo has the ability to differentiate ourselves…
The best alternatives to MailChimp will be discussed in this article. Newsletters have been a proven marketing tool for some time now and today they are almost exclusively sent by email. With email marketing tools like the renowned MailChimp, even the least accustomed to doing so can run large-scale campaigns without spending endless hours on a…
In this article, we are going to discuss about Video marketing in detail. The Importance Of Video Marketing The use of video as a weapon of mass dissemination (as I like to define it) has tripled in recent years. Today becoming the Trojan horse that every agency or company should use to expand their brand…
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In this article I will teach you, step by step, how to create a Facebook page for companies and also how to configure the essential aspects for its optimal operation. It is true that, today, the organic reach of the publications on a Fan Page is smaller than a while ago, but that does not…
In this article, we are going to discuss Facebook ads in detail. Today I come with an interesting post, since we have already left the initial configuration of the account and we get into more interesting things, shall we begin ?. How Do I Give Someone else Access To Manage My Facebook Ads Campaigns From…
In this article, we’re going to discuss about the significance of Branded Content. The growing advertising saturation and the change in consumer behavior towards media consumption has led to the need to find non-intrusive advertising formulas that are of interest to users. This explains the great boom in branded content in recent years. In US,…
In online marketing there are an infinity of terms that leave those who approach them for the first time with a stunned face. One of them is the cost per click, or its abbreviation, CPC. Read on to find out what it is and how to calculate it. What Does Cost Per Click (CPC) Mean?…
One must have a clear premise: neither online communication is definitely better than offline nor the opposite. In other words, each type of strategy has specific characteristics that can be better adapted to a specific company or moment. What’s more, in most cases, a combination of both works best, although this always depends on the…