The corporate logo of each company plays a fundamental role in attracting potential customers. On many occasions we see how large companies have a logo that perfectly represents the values of the brand. The logo is a graphic representation of the corporate image of the company, a good logo has the ability to differentiate ourselves from the competition and allows our clients to recognize us in different contexts. However, many companies do not give the importance it requires to have a logo that fits your project. Through this post we want to let you know the importance of keeping your logo updated.
We are in a time of continuous change, fashions come and go, new trends appear and companies must adapt. These changes may make our logo obsolete. It is necessary for companies to review our corporate image from time to time, we must measure if it fulfills the functions, if it adapts to the times we live in and, above all, if it continues to represent the values of our brand.
The first impression counts a lot, so we must be aware of the importance of having your logo updated. If you want a good corporate image, you must work so that your logo adjusts to changes in the company, both internally and externally.
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Reasons Why You Should Change Your Logo
Doubts invade you when your company is thinking of changing the logo. Why do we want to change the logo? What do we want with this change? Is it better to stick with the logo we have? Many companies do not know how to answer these questions, which leads them to make an incorrect decision. From Doubts we want you to know possible reasons why you should change it.
Changes in the sector
On many occasions, companies encounter unexpected changes in the way they proceed in the sector. Changes that lead to your ceasing to function. If you are in this situation, you should call a graphic designer to make a new logo or an adaptation of the previous one. With this change you will get your clients to associate you with an updated company that knows the news and where the sector is moving towards.
My company is taking a new line of work.
The updates are given both for external reasons of the company and for possible changes that are carried out internally. Let’s take an example, if you have a clothing store exclusively for men and you find a market niche that makes your company change towards selling children’s clothing, it should be one of the first changes. In this way, you will get your customers to know about the change and associate you with the sale of children’s clothing. If you have a good design, you will see that thanks to your logo, customers identify you with your new side, forgetting the old one.
If your company is in an expansion process, you should know that it may need a revision. Your corporate image must go hand in hand with the development of the company brand, so it would not make much sense to move forward as a company leaving your image behind. Those in charge of carrying out your communication strategy must work according to the situation the company is experiencing.