In this article, we explained step-by-step approach to boost your brand through video marketing strategies.
Thanks to good planning and quality creative content, you will be able to attract and convert customers organically.
The content marketing is based on your own funnel, so we create content for each phase, from discovery (attracting your potential), making it a qualified lead, accompanying him in decision making and ultimately generating loyalty as a customer .
While it is true that for each phase there is a more appropriate type of content (which will also depend on your brand, your services or your products) today we will talk about the importance of video as a form of content within your strategy and what you must take into account to include it.
To begin, we assure you that video marketing strategies as a tool can be used in different ways, a branding strategy for example, can include a presentation video on your website, which actually improves its positioning, and also add the “social videos ” which are those created especially to be shared on social networks.
Why Use Videos In Your Content Strategy
Here we mention some very interesting statistics:
- The visual data are processed 60,000 times faster in the brain than text.
- The audience retains 95% of a message when they see it in video compared to 10% when they read it in text .
- 54% of consumers want to see more video content related to the brands or companies they follow.
- On major search engines, video is in the 70% of the Top 100 search results. In Google for example, videos always appear in the first part of the results.
- The average user spends 2.6x longer on web pages with video content . This is 88% more time than on a website with no video at all.
In email marketing, using the word “video” in the subject line increases the open rate by 19%, the click-through rate by 65%, and reduces un subscriptions by 26%.
According to this data, video as content is much easier to consume ; More and more users are connected on mobile devices and according to their digital behavior, they prefer to learn and also get to know a brand through audiovisual content, which is also more attractive to share with others.
How To Use Videos In Your Strategy
So far, you already know that by using videos in your content you can reach your audience in a faster, emotional and direct way , however, it will depend on the type of services and / or products that your brand offers to choose which is the best content to share.
This is the number 1 rule for any type of content: it should always have a meaning, in the case of videos as well, either as part of your video marketing strategies, to promote a product, connect with your audience or generate traffic to your digital media, but your video should always have a clear goal.
Quality, quality and quality
It is true that at this time we can all create content much easier, with almost any mobile we can create a very good quality video, but this does not mean that you ignore hiring a professional either for production (who can help you on issues of recording, lighting and audio) or for post-production (video editing and motion graphics)
Types of videos
Choose for each digital medium the type of video you want to show and adjust its format (this is essential) add subtitles for social networks for example or transitions with effects for your website, there is a type of video for each medium.
For the same objective, you can have different types of video, for your branding for example, you can have a corporate promotional video, present your brand, your services, your history, your values and even your team.
To promote your products, you can make purely promotional videos (highlight advantages and qualities) demonstrative, tutorials and even testimonials (when one of your clients talks about their experience).
The versatility with which video can be used is very wide , regardless of the type of product or service you want to communicate, having a defined strategy will make all the difference, the videos will undoubtedly increase your visibility and improve your positioning.
We can help you create video marketing strategies for your brand, we are dedicated to creating audiovisual content to boost branding and promotions. Ask about our special plans and let’s start adding videos to your marketing today!
How To Do Video Marketing?
1. Set a goal
The company must consider what action it wants to promote through the video or, in other words, what movement is the user looking for after watching the video: Do you want an increase in visits to the website, more sales of a certain product and position yourself in a new market?
Depending on the objective, the most suitable type of video will be determined (educational, testimonial, promotional, service presentation ) and a call to action will be included or not at the end of the video that encourages users to take the next step ( for example, visiting the shopping website after a promotional video)
2. Tell a relevant message
For this, it is essential to know the potential audience that will receive the video and analyze what type of content may be interesting for it.
For example, a type of content that tends to be successful is educational, that is, that which solves the most common doubts that potential audiences face. Educational content tends to work very well among users who are already interested, but have not yet made the purchase decision, and to build loyalty with the customers we already have. Videos of testimonials from other satisfied customers also work very well with users who are not entirely convinced.
3. Think about technical requirements
The company must identify the type of video that can best respond to the objectives set and think about the technical difficulties it will face, which may vary depending on whether it is a video in real image or animation.
It is essential to choose an appropriate music, according to the message and the type of audience, carry out a dynamic and professional edition and establish a script that leads the user towards the objectives . Usually, it is also necessary to hire a professional speaker to do the voice-over. To all this, we must add the lighting and recording equipment, when necessary.
It is necessary that the result of the video is professional. Otherwise, we will achieve an effect contrary to that desired.
4. Choose the platforms on which to share
A video can be used on a multitude of platforms. The most common is YouTube or the website, but videos are also very effective when inserted in email marketing campaigns.
Social networks are another perfect platform for sharing videos: most of the algorithms of the networks give more relevance to the posts with video, which makes more people see them. In addition, users share videos more easily than text publications.
Video marketing strategies campaigns aimed at social platforms such as Twitter, Facebook or Instagram work better if the videos are short , so longer videos are usually fragmented to share them on these platforms or, if broadcasting on networks is going to be the main channel. , bet on making several short videos, created especially for social networks.
Advantages Of Doing Video Marketing
Incorporating the videos of a business on YouTube enhances search engine positioning, since the platform acts as a very important search engine – it is only behind Google in volume of user searches and, in addition, it belongs to Google, which gives it a lot of weight among its results.
To obtain all the positioning advantages, it is necessary to use the appropriate tags when uploading the video to YouTube, in addition to including keywords in the title and description.
Connect more directly with the user
Video is a format that allows a company to generate a deeper relationship with users and that manages to transmit more in less time. In fact, 95% of video marketers say that this tool has helped users better understand a product or service, according to a study by video marketing portal Wyzowl. Conventional wisdom already says: a picture is worth a thousand words.
Generate more leads and sales
According to the study mentioned in the previous paragraph, 83% of marketers who use video have seen their leads grow , and 80% have detected a greater number of sales.
It is multi-platform
On the one hand, it is possible to use videos to create quality content on social networks, which encourages users to share it and multiply its reach. On the other hand, video can boost email marketing campaigns, boosting conversion.