Abandoned Carts: One of the biggest problems faced by e-commerce is the high rate of abandonment during the purchase process. It is common to find situations in which, despite having managed to develop a good marketing strategy – with which the traffic flows through your channels, you are receiving visits, including getting users – the…
Before talking about the b2b marketing plan, we have to know what this type of marketing is. Among the types of marketing that exist, B2B marketing is one whose purpose is to create strategies that allow our products or services to reach another company and not the final consumer. In this post, we tell you…
Customer Experience Trends : As we enter 2022, now is the ideal time to set our marketing goals, KPIs, and targets for the year. With such a drastic change in customer behavior and consumer expectations over the past few years, customer experience is now more important than ever. In fact, 86% of shoppers are willing…
B2B Market Strategy And Planning : Have you ever wondered how fortune 500 supplies new computers to its more than 1,000 employees? They would never simply send an office manager to a store for such a large order, yet these transactions are vital to the future success of the business. Cisco Systems, a leading vendor…
How To Improve The Productivity Of Your Sales And Sell More : In order to explain what is the key to the proper functioning of any business in terms of sales, the answers may vary, but most would undoubtedly agree that the productivity of the sales team will decide the degree of success of a…
Digital B2B Marketing: According to data from Forrester (2017), 68% of buyers prefer to do research online, and even 60% do not want to interact with the commercial. Continuing with this study, 62% of buyers make their list of suppliers only based on the information obtained on the internet. Thanks to the generalization and democratization…
Email Marketing From Business To Business (B2B) : The decision-making process for the acquisition of a product or service in the business environment is not impulsive as in many cases in the private environment. In the case of B2B, it usually implies more time for the purchase to mature, more decision makers, and usually a…
Cloud Communications : If you already sell unified communications solutions, you know the value and opportunity these services add to the market, as well as the growing demand within the industry. Today, your customers are looking for agile solutions, and the cloud represents what they are looking for. Selling these high-quality cloud communications solutions to…
Gamification : Wanting to increase the performance of employees based on pressure and penalties is to anchor yourself in old-fashioned methods doomed to failure. A much more effective strategy to motivate them is to integrate game elements into the day-to-day running of the company, a procedure that can also be applied to customer acquisition and…
Best Ways To Improve Inclusion And Diversity In The Workplace : An overwhelming majority of executives understand the many benefits of a diverse workforce. They know that this brings innovation and excellent customer service. These are two key ways any business can stay competitive in tough markets and show consistent revenue growth. Therefore, enhancing diversity…
If you’ve finally decided to quit your full-time job and start your own business, you need to be prepared for what lies ahead. You must have a clear plan of action so that you can continue to live a financially healthy life. Of course, starting a business and growing it to a size large enough…
We explain about content curation in the article. The phrase is really powerful, and hides the formula for the success of digital content marketing (I include in this category the media that live on the content they publish). The web 2.0 supposed the take off of the massive creation of digital content , triggering the…