To achieve the goals of a business it is important to have a presence in the most popular commercial channels ; This increasingly makes it necessary to have an online store . Selling online is no longer a distant thing for companies but a real need. Best of all, there are virtual platforms that will facilitate this work, especially if you already have a WordPress website . For this, WooCommerce is presented as an extraordinary ecommerce solution , both for businessmen, entrepreneurs and freelancers.
When we describe the term ecommerce , it is quite common that many users at first do not know what it is about. Even that they do not know where to start or what to do to manage an online store effectively. For this reason, in this post we explain the most important aspects about the WooCommerce environment . In this way you can obtain the best results if you decide to create your online store and thus reach a larger audience.
What Is WooCommerce ?
Woocommerce is an online platform used to create e-commerce sites on the Internet. It is installed as a plugin for WordPress and allows you to quickly start an online business ; with the aim of being present on digital channels. It also offers multiple features such as Open Source (open source), Seo Friendly ( SEO friendly ), among others.
It is a free extension that adds various features to your WordPress CMS , as well as additional paid capabilities. Each of these utilities are focused on designing a tailor-made ecommerce through the content manager .
WooCommerce And Its Success Story
In its early days, WooCommerce was not the core of its developers, Mark Forrester, Adii Pienaar, and Magnus Jepson. Actually, in 2007 the idea of its creators was to design a new template for WordPress . But after a few months they made their business model official and launched WooThemes .
Due to the growing portfolio of business themes, your target audience needed more features. In this way, the entrepreneurs decided to venture into the development of plugins for the WordPress CMS . It was then, when they created WooCommerce , in 2011, allowing users to have an ecommerce plugin at their fingertips .
This plugin quickly became one of the most popular ecommerce plugins . After a while, and after exceeding 7 million downloads, the developers decided to go one step further. In pursuit of growth and looking to the future, they teamed up with Automatic , the creator of WordPress.com and Jetpack .
WooCommerce already saw a promising path, not only because of its millions of downloads, but also because of its extensive growth.
Since its launch, this plugin has had the support of a large community of contributors and developers. Thanks to this, it has been able to continue to the present day, achieving that millions of stores are able to sell products and services online .
WooCommerce Main Features
This plugin has many features to manage a website and turn it into an e-commerce store . Therefore, here we detail the main characteristics:
The e-commerce platform offers customers various payment options for added convenience. Thanks to this, it is possible to reduce the cart abandonment rate since the most common payment methods can be integrated .
The online payment methods common in this plugin are bank transfer (BACS), check or COD . In addition, it has 140 electronic gateways available such as Paypal , Redsys, Stripe, 2Checkout, Amazon Pay , Google Pay , among others. In this way, with the help of WooCommerce you can have a much more effective online shopping experience
With the help of monitoring, you can keep track of abandoned carts or sales on the web. It also helps to maintain contact with customers by email, during the last phases of the sales funnel .
WooCommerce allows you to sell products and services with the help of promotions. In addition, with these promotions and discounts , you can activate countdowns or place offers for a limited time , among others. There are many plugins that offer additional functionalities to get much more out of this ecommerce environment .
Open source favors the constant development of new contributions in the vast WordPress ecosystem , which benefits the community. This Open Source model also implies that you do not have to pay for a license to create an online store ; In this way, costs are lowered and we can start selling online without having to make large outlays as is the case with other types of ecommerce environments on the market.
WooCommerce facilitates the management of the product catalog and the way to present them in the online store . You can easily organize the products, create them, modify them, group them by categories, attributes or variations … The possibilities are unlimited thanks to the large number of free and paid plugins available.
Being integrated with WordPress , it benefits from the great SEO Friendly potential that distinguishes this CMS. In this sense, it allows great search engine optimization to ensure that our store achieves good web positioning . In this way, you will have a better chance of increasing your online sales .