Ecommerce or electronic commerce is a very common term since the arrival of new technologies has led to this fact. In addition, every year, the number of digital businesses increases, as well as the number of buyers. That is why users are beginning to lose their fear of buying online, with the frequency of purchase and average spending becoming increasingly high. For all this, at CRIA FAMA we tell you what an ecommerce is and if your company needs one. Because trends are continually changing and therefore, it is essential to know and deepen them.
What Is Ecommerce?
Ecommerce consists of the buying and selling of products or services through electronic means such as the Internet and other COMPUTER NETWORKS. That is, it is based on transferring traditional commerce to the internet. Although electronic commerce has a number of ADVANTAGES over traditional commerce.
For example, the hourly availability since the Ecommerce is open 24 hours a day, 365 days a year. In addition, There are no Geographical barriers for the client, being able to buy anywhere in the world. And finally, it offers the possibility of segmentation more effectively, improving communication and developing specialized CAMPAIGNS.
In Ecommerce, we can differentiate several TYPES, depending on the nature of your transactions. On the one hand, there is the B2B or Business to Business, which are companies that do business with other organizations. On the other hand, there is the B2C or Business to Consumer, which is the most common and focuses on those companies that sell products or services to end consumers. We also differentiate B2G or Business to Government, where organizations trade with government institutions. Another type is C2B or Consumer to Business and refers to private consumers who sell to businesses.
And finally, we find the C2C o Consumer to Consumer, which is commerce between individuals.
As can be seen, Ecommerce has some advantages in relation to traditional commerce. And also, it is a very broad concept that encompasses different ways of doing business.
Does Your Business Really Need An Online Store?
Although Ecommerce is a good strategy to sell, it is not always profitable. Sometimes it depends on the size of the company. In the case of SMES and their production on a smaller scale, good management and use of SOCIAL NETWORKS is recommended.
For this, an image gallery promoting the products would be ideal. Since for reasons of size and stock maintenance, e-commerce for these businesses can be very expensive. On the contrary, for large companies, it is vitally important to have e-commerce with the aim of selling on a large scale. Since the online store is a sales channel that requires a sustained investment over time. In addition, to take into account the changes, maintenance and ongoing marketing and advertising actions.
In short, if you want to set up e-commerce, consider the benefits and COSTS that it entails.