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Main Strategies Of Digital Marketing

Digital marketing is a relatively new discipline that is boiling over. More and more digital marketing professionals are needed to respond to companies and institutions that join this ever-changing revolution

.This type of Digital marketing has become essential not only for companies that have e-commerce or sell exclusively through the Internet. In fact, it is an essential strategy for all companies since if they do not have an Internet presence they lose a part of their potential customers.

Search Engine Optimization (SEO)

Search engine optimization seeks to improve the visibility of a website in the results of different search engines, such as Google internationally, Yandex in Russia or Baidu in China. The most common name to refer to this technique is SEO (Search Engine Optimization). Through a series of “keywords” and techniques, SEO helps the search engine to relate a business to the words it has chosen and thus appear in the top positions of search engines 

Search Engine Ad Campaigns (SEM)

In SEM it responds to the acronym of Search Engine Marketing and although in origin it refers to all search engine marketing actions, it is generally applied to ad campaigns.

It is search engine sponsored ads and, unlike SEO, it is a paid strategy. The biggest advantage of this technique is that the ad systems of these search engines, such as Google Adwords, Bing Ads or Yahoo! Search Marketing, is that it allows great segmentation so quality traffic is generated on the web.


The creation of content in a corporate blog is the perfect complement to a web page. It is the showcase for companies to talk about the latest developments in their sector and in their products. In addition, it will bring many more visits to the corporate website, which is by definition more static (its content does not usually change).

Email Marketing

Email marketing is a strategy to attract potential customers through email. It is a very minimally invasive technique since the user has had to give their consent in advance to receive the information from the company. It is the ideal space to build customer loyalty by offering exclusive content such as special offers, promotions and news notices.

Social Networks

Unlike e-commerce, the main objective of the use of social networks by a company is not to sell, but to create engagement, that is, a degree of commitment and loyalty by the customer towards the brand. Each company decides which is the most suitable social network for its business and these are the most common:


The presence of companies in the social media giant is almost inescapable. Companies have a different profile than people, where they can accumulate followers who will receive their news.


Immediacy is the hallmark of Twitter. Many institutions and companies are betting on their presence in this social network.


In this social network, the image is the protagonist. It is the favourite of organizations that primarily target a young audience.


LinkedIn is the largest professional network in the world so it is a good idea to be present on this platform, which is very useful especially for Human Resources and for continuous updating in the sector.

These are some of the strategies of Digital marketing.


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