In this article we explain how digital business influence traditional business.
Companies today face very different challenges than those that existed just a decade ago. The new technologies have revolutionized the market altogether. Consumers buy differently and therefore demand different marketing strategies.
The web positioning has become a key factor for companies in all sectors. Well, about 50% consult and compare prices on the web before deciding to buy an item. A similar amount consult other information about the product in question.
.Thus, these figures can be alarming for companies that still do not have an online presence. Fortunately, the internet has room for everyone. In addition, it is never too late to develop strategies that allow the use of online tools in our favor .
Traditional Business On The Web
It commonly happens that traditional companies consider the development of online strategies unnecessary within their marketing plan . It is clear that virtual stores need to make use of the entire online arsenal but traditional businesses seem fine without it. Nothing more wrong than this.
Well, the generations with the largest number of consumers in the current market are millennials and centennials . There are few sectors where these contemporary youth and adults do not represent a significant percentage of the consumer universe.
Thus, companies of all kinds must create strategies to capture the attention of these generational groups . Otherwise they could run out of customers in really no time.
It is necessary to bear in mind that the function of marketing is to take us to the place where the clients are, and as a general rule, the clients are on the internet . There is no doubt about it, traditional businesses or not, the time has come to enter the world of online marketing.
A Leap Into The Era Of Digital Marketing
A first step towards online success is building a website . This can seem scary to those unfamiliar with world 2.0. Also, there is a false belief that building and maintaining a website can be very expensive. Everywhere you can see the demand for digital business.
However, creating a web portal is actually very easy nowadays. And for those who prefer not to know about hosting or domains, there are specialized companies that will gladly build professional pages in a short time .
Furthermore, these services are usually inexpensive and accessible . In reality, maintaining an online store involves less expenses than maintaining a physical store. Thus, for very little money, it is possible to reach a greater number of customers.
This is not to say that everyone should close their physical businesses and just go into online business. But if it is necessary to dedicate part of the resources to web positioning. This can bring great benefits such as higher sales and better perception of the company in the younger niches.
A brief study of the situation will reveal that the cost-benefit ratio of having an online site is quite good. A portal made by professionals also allows us to manage inventories, orders, customers and suppliers .
Through a website, even if it is not about sales, it can be monetized, generating income. In these cases, the marketing strategy may include the sale of info-products such as books and digital guides.
How To Position Yourself On The Web?
A web page is a great first step, however on its own it will not be enough. Online marketing has much more to offer. Any company that wants to survive in the medium term must make use of it.
Thus, some tricks that should not be overlooked when you want to position yourself on the internet are:
Generate quality content
Both for your website and to share on social networks. Content marketing has proven its efficiency within the framework of web positioning.
In this sense, it is essential that the aforementioned page has a blog and this must be updated periodically . In addition, the content of the blog must comply with SEO parameters, Search Engine Optimization. If we do not know about this topic, you can always hire expert professionals who generate the appropriate content. You can find numerous digital business ideas on the web.
In addition, to generate content articles with SEO optimization , images, infographics and videos will be well received by users. This type of content has the advantage of being quick to consume, which is why customers like it a lot.
Social networks, the great ally
First of all, it is advisable to obtain advice on the most appropriate platforms according to the product or service that is offered. It is preferable to maintain the presence and appropriate image in only two platforms, than to be dispersed by all the existing ones.