Today we’re going to discuss reviews and its effect on people in a precise manner.
Right off the bat, the answer we would give at Sitelabs to the question posed in the headline would be: doing your job well. If you have a restaurant, you must cook well, if you are a hairdresser, you must cut and dye your hair well if you are an English school, you must offer good classes. And all of them must, of course, offer a price appropriate to what they offer, treat their customers well and have facilities in good condition. That is a fundamental beginning to start garnering good reviews on Google or other platforms.
Why do we say that? To begin with, because as much as you try to encourage good reviews on Google (and depending on the case, on Tripadvisor, Yelp, Amazon, Facebook, etc.) in more or less orthodox ways, which we will talk about next, it is very It is rare that a business, be it a restaurant, hotel or any establishment, is rated by a large number of users as the bomb and then turns out to be terrible or vice versa, it is very strange that a business has a horrible average score of a reasonable number of users and then turn out to be wonderful. Except for isolated experiences, of course. Until then surely we will all agree.
Fraudulent Reviews (Bad Or Good)
Of course, there are fraudulent practices. There are restaurants that invite influential people to eat for a good review on Tripadvisor, beauty centers that offer discounts to those who give them the highest score on Bucmi or Google, and beauty brands that send free products to bloggers for them make a positive review on your blogs. Although it cannot be generalized in one sense or another, it has been many years. Before, with the criticisms in newspapers, guides or specialized magazines, and now, with internet platforms that monopolize the conversation about products and services on the internet.
And not only that. It is well known that companies have proliferated that directly offer lots of fraudulent reviews to other companies for sums of money depending on the amount. They can be good reviews to increase your own reputation or bad to sink that of the competition. These companies know that the average valuation of a business always has more value if it is based on a greater number of reviews. However, far from being a bargain, this type of practice can bring those who hire them more headaches than satisfactions, especially in the medium-long term.
Google Has Ways To Detect Fraud
First of all, Google, Tripadvisor, etc., have ways to detect fraud, you cannot act with as much impunity as it seems. For example, it is a bit rare that a restaurant that tends to garner good reviews from users with names, surnames and photos, who regularly contribute to making reviews on Google, at the same time has handfuls of bad reviews from users who have only made that contribution to Google reviews.
Or, on the contrary, it is suspicious that after a solvent user, with regular contributions to Google reviews, makes a bad review, five wonderful ones appear on the same day. Companies that are dedicated to making mass reviews generate a large number of user profiles to be able to issue the loads of reviews that are necessary to praise or defame a business that is not easy to make seem real.
In addition, real users who have had a good or bad experience in that business generally give details, contribute images, make allusions to specific moments, etc., while fake users speak much more abstractly, with many adjectives that do not we would use after a real experience, they do not provide images or they provide them abstract or false, etc.
Although Google, Tripadvisor, Facebook, etc., are reproached for not investing enough resources in monitoring these bad practices yet, these platforms are the most interested in ensuring their future, which depends decisively on their credibility, and they perfect the ways detection. The online opinion platform Yelp, for example, still little used in our country, but at its peak in the United States, dedicates great efforts to ensuring that the reviews in its application are true, eliminating 28% of the comments, and that Set a precedent that sets the stage for your competitors. Otherwise, far more people will trust the criteria of Yelp reviews than the rest.
As fraud detection mechanisms are perfected, all the “work” done so far maybe for nothing. And rest assured that once our reputation has been damaged, it costs a world to recover it.
(In the reviews on these lines there are some suspicious elements. After several very negative reviews, there is a very positive one that does not specify what is remarkable about the place (“all great” is too abstract if we bother to make a review we usually explain something, On the other hand, none of the reviews is made by users who have contributed more times to Google, in all cases it is the first review they make, something that also raises doubts about the veracity of the reviews).
More And More Users Differentiate Real Reviews From Those That Are Not
On the other hand, the fact that it is not advisable to resort to fraud to credit our business or discredit the competition is not limited to the fact that Google, Facebook, Yelp or Tripadvisor penalize it, be it now or in the long term. It can also ruin the reputation of our business in the short to medium term. As with the use of other platforms, users are increasingly better informed of how the review systems work on the internet, and they know how to detect which average score is based on real criticism.