Here we’re going to solve some questions related to e-commerce.
It is possible that you are also one of those Internet users who usually buy in electronic stores or who combine the purchase in a physical store with the online one. But, if in addition to being an e-commerce user you want to take the leap and sell your products online, you have come to the right place :
Question 1: How To Make Your Online Store Profitable From The Beginning?
As in any business, whether it is exclusively physical sale, online or that combines both modalities, you need to seek profitability, monetize the sales platform that you are going to launch.
It is important to bear in mind that an online store will achieve greater profitability in the medium-long term if we make the right decisions, and the first months are likely to be a desert . In this sense, we sometimes find ourselves with the belief that Selling online is easier than if you did it through a physical store, but, although it is true that with an online store you will have greater growth potential, to make an online store grow and be profitable, it is not enough to create it and sit and wait . Customers do not come alone, you have to attract them to your store and generate the necessary confidence so that they end up making the purchase.
So what can you do? The answer is to invest in online advertising to get qualified and quality traffic (that those consumers who are thinking of buying a product like yours, find you). You can do it through a campaign in Google AdWords and Google Shopping to try to achieve a positive ROI (Return on Investment) . It can also help you to carry out campaigns on social networks, taking into account the social networks that your potential clients use to a greater extent; carry out affiliate campaigns through a CPA (Cost per Acquisition) system, etc.
Question 2: Do You Know Your Competitors Well And Do You Know How To Enhance Your Strengths To Capture Leads And Sales?
Analyzing your competitors can give you a competitive advantage. It’s about realistically comparing yourself to them to determine whether or not you can compete and how to do it. Through this analysis, you will be able to discover which are their best-selling product categories; the ‘core’ of its products; the marketing techniques and strategies they use: the image they show; the values they communicate; its aesthetics, etc. In this way, you can better decide your position in the market .
And from this research arises the need to develop an effective SEO strategy . Carrying out keyword research is essential to know what type of searches your potential clients carry out, which are the most popular and in which segment you can compete and position yourself. In those keywords that you are able to compete, it can be interesting to carry out an SEM strategy
Question 3: Which CMS To Choose Based On Your Current And Future Needs?
As we mentioned before, it can be important to plan the strategy of the online store as a long-term project. This long-term conception implies developing a scalable eCommerce platform that not only responds to the needs of a recently created online store, but also allows you to face its future growth . For this reason, it can be important to build a robust e-commerce platform from the beginning.
Of course, everything will depend on the economic investment you can or are willing to make to create the platform. The ideal is to hire the professional services of a web developer specialized in e-commerce creation. In this way, being clear about the aesthetics you want to convey, you will have the help of a professional in this area who will be able to adapt the platform to your specific needs and with the exact functionalities you want.
The content management systems or CMS (English content management system ) most used to create online stores are Prestashop or WooCommerce, among others. When choosing one or the other, keep in mind that there are three modalities : 100% CMS for online stores such as Prestashop or Magento; CMS + plugin such as WordPress + WooCommerce or Joomla + Virtue Mart 3, and finally, cloud solutions such as Shopify, simpler and cheaper, but with less functionality. There is no better solution than another, everything will depend on your needs and budget.